OneMain dashboard

onemain financial


UI/UX Lead


Sketch, PS, AI, HTML, CSS, JS


1 Year




Springleaf Financial (now OneMain) is a financial services company based in Evansville, Indiana. The Chicago office I worked in was a remote digital marketing team assembled in early 2016. The office expanded to roughly forty five people while I worked there.

Some of the teams goals:

  • Improve messaging to target market
  • Increase lead generation
  • Consistent branding and aesthetics


My primary role was the implementation of digital marketing campaigns. I also worked on designing website pages, landing pages, and an internal reporting app for the marketing team.


  1. Discovery meetings with product management
  2. Specify requirements
  3. Produce low fidelity and high fidelity design solutions
  4. Iterate
  5. Implement

reporting platform

Reporting analytics dash

Background: The marketing team requested a dashboard to measure campaign performance. Some of the marketing KPIs that were integrated included unique page visits, completed applications, and conversion rates.

Role: I oversaw the design and development of the application. I was assigned a dedicated team of engineers to implement the back end code using (Rails). As a team we conducted one week sprints with a product manager and completed an mvp in one month.

web pages

Springleaf landing pages

Overview: My primary role was the implementation of digital marketing campaigns using front-end code. I also worked on designing website pages and landing pages for various campaigns before Springleaf acquired OneMain financial.