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onemain financial
role
UI/UX Lead
tools
Sketch, PS, AI, HTML, CSS, JS
timeline
1 Year
year
2015-2016
background
Springleaf Financial (now OneMain) is a financial services company based in Evansville, Indiana. The Chicago office I worked in was a remote digital marketing team assembled in early 2016. The office expanded to roughly forty five people while I worked there.
Some of the teams goals:
- Improve messaging to target market
- Increase lead generation
- Consistent branding and aesthetics
role
My primary role was the implementation of digital marketing campaigns. I also worked on designing website pages, landing pages, and an internal reporting app for the marketing team.
process
- Discovery meetings with product management
- Specify requirements
- Produce low fidelity and high fidelity design solutions
- Iterate
- Implement
reporting platform
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Background: The marketing team requested a dashboard to measure campaign performance. Some of the marketing KPIs that were integrated included unique page visits, completed applications, and conversion rates.
Role: I oversaw the design and development of the application. I was assigned a dedicated team of engineers to implement the back end code using (Rails). As a team we conducted one week sprints with a product manager and completed an mvp in one month.
web pages
Overview: My primary role was the implementation of digital marketing campaigns using front-end code. I also worked on designing website pages and landing pages for various campaigns before Springleaf acquired OneMain financial.
